|You know words matter, but when it comes to real estate listings, the words used can impact the sale. Keep the following tips in mind to craft a listing description that’s both accurate and compelling:Use Buzzwords
High-response terms can vary by price point and region, but research shows that several words and phrases help nationwide. Homes touting “Shaker cabinets,” “subway tile” and “quartz” sold faster than anticipated and up to 13 percent over their expected values. Other terms that had a positive impact: “Craftsman,” “frameless shower” and “heated floors.”
What’s the takeaway? Be specific. Rather than the vague “gourmet kitchen,” call out the particulars, like the quartz countertops and Shaker cabinets. (In fact, one study found a correlation between the use of “gourmet kitchen” and a longer stay on the market.)
Point Out Upgrades
Sell the Location
When preparing to sell your home, don’t take your word selection lightly. Creating a thoughtful, well-worded listing description may help your house close sooner than expected.